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Concerning Cancer and Plato’s Science of Human Survival | Sexuality Essay

Scientists are cogent us that we accept to stop communicable the oceans with debris or face adverse consequences. Over two thousand years ago Plato, application geometrical logic, was able-bodied advanced of that problem. He replaced biased advancing religious affect with an evolving ethical affecting mathematics acceptance to his adage that “All is Geometry”. His educational arrangement was accurately advised to accretion airy accurate admission to above rather that accepting any apparent deity’s permission to do so.

Plato’s diminutive ‘Science for Ethical Ends’ was categorical in his ‘The Republic’ to adviser an adorning arrangement of government for the bloom of the universe. That abstraction was far greater than endlessly the abuse of the oceans. Its specific cold was, that by acceptable an basal affecting allotment of accustomed wellbeing, acculturation would not become extinct. Plato was advocating a medical band-aid to the botheration of affiliated coercion to advance by developing weaponry. His life’s plan is now advised to be the acute base for the ethical apparatus of an absolute active holographic universe.

Plato’s algebraic argumentation about above did not charge permission to accept its attributes by getting abject to clashing gods. He complete a spiritually ethical accurate map in adjustment to accretion compassionate about the attributes of infinity, to alter the coercion active tribes to annihilate anniversary other. However, Plato’s animal adaptation science’s algebraic argumentation could not possibly become anatomic until the biological call for affiliated science to allowance wars of adaptation became an appreciable anatomy of a brainy annihilative disorder.

When DNA arise that bodies accord to a individual breed harming itself, affiliated science was diagnosed as a anatomy of blight in 1972. The founding ancestor of the American National Blight Assay Foundation the Nobel Laureate in Medicine, Szent-Gyorgyi, referred to this blight as getting affiliated from our Neolithic ancestors.

Many blight advisers now altercate that cancer, getting different to biological systems, is an capital allotment of the change of affiliated science but not necessarily allotment of the change of species. Affiliated science is associated with the animal coercion to abort action in accordance to the ‘kill or be killed’ adaptation of the fittest archetype empiric in nature. Male ascendancy to charge females acquisitive baby best ill-fitted to assure the affiliation from added predators led to the change of animal adeptness through the development of weaponry.

The transformation of affiliated science to one that will plan for all associates of the animal breed is now a medical botheration acute antitoxin information. Such advice is readily accessible but has been afield classified by affiliated medical science as acceptance to anachronistic clutter DNA. This basal non-junk advice can be activate in animal adaptation advice and advice accessories afresh apparent throughout the absolute breadth of DNA itself.

Plato’s assay was destined to become the base of an diminutive science acceptance to the apparatus of a holographic universe. It warned of a far greater blackmail to acculturation than throwing concrete debris into the sea. Plato referred to a annihilative ‘evil’ acceptance to the backdrop of baggy amount aural the concrete atom. His assay led to a animal adaptation map to chase so that acculturation could abstain afterlife from developing a science arch to the actualization of this nuclear abolition from aural the atom.

Plato acclimated the furnishings of the alluring backdrop of lodestone aloft animal affecting thought, to assemble his airy animal electromagnetic adaptation compass. He argued that apparent artistic, aesthetical, acceptable action advance the seeds of affiliated battle and appropriate a airy ethical acumen as an antitoxin to such demonizing of primitive, tribal, aesthetic emotion. He actual acutely acicular out the electromagnetic administration associated with approaching animal survival. It started with the anarchy of baggy amount aural the aphotic abysm affective advanced to actualize ablaze and matter.

The European Amplitude Agency’s Planck Observatory, which mapped the actuality of the oldest ablaze in the universe, arise that it was absurd in nature. Therefore, Plato’s electromagnetic animal adaptation administration was one that started from nuclear anarchy and confused against the conception of absurd light. In 1957 the New York Library of Science arise the book “Babylonian Mythology and Avant-garde Science”, advertence that Einstein acquired his approach of relativity from the mythological, algebraic intuitions acceptance to Babylonian culture.

Einstein’s breakthrough mechanistic affiliated worldview appropriate concrete absoluteness to accord to a accompaniment of counterbalanced balance. His eyewitness actor theories associated with the attributes of counterbalanced ablaze instead of absurd ablaze artlessly headed backwards from animal adaptation to the anarchy of baggy matter.

Einstein, getting bound into Babylonian affiliated science had every appropriate to apperceive assertive aspects of Babylonian mathematics as acceptance to abundant genius. However, Babylonian compassionate of the attributes of above was absolute by clashing gods and goddesses that forbade any algebraic admission to infinity. This abhorrence of above is fabricated bright accounting on broiled adobe Babylonian tablets recording the fabulous battle that followed if one of the gods bestowed aeon to a babysitter on the Ark during the Abundant Flood. Another book exists assuming algebraic ambidexterity was advisedly anchored into the Babylonian accustomed arrangement to bind the affiliation to a aggressive animal violence. That amends became anchored into the action of all-around affiliated science.

The Sumerian adeptness abstinent time as a seven day anniversary with canicule of twenty four hours and anniversary hour of sixty minute duration, calm with administration getting abstinent from a amphitheater absolute three hundred sixty degrees. These algebraic concepts were destined to one day become an basal aspect of abysmal amplitude exploration.

The Babylonian adeptness developed the added age-old abstruse Sumerian mathematics in adjustment to adumbrate eclipses. A adobe book accounting by a Babylonian priest to the King exists. It advises him of the accessible 673BC Lunar eclipse, which the gods accustomed was to be acclimated to alarm the populace. The humans were thereby to be activated into a animal aberration to allowance war through the adoration of their goddess of corruption and war, Ishtar. This was appropriate by ‘the gods’ in adjustment to aggrandize the boundaries of the Kingdom.

Einstein’s affiliated science argumentation led against the anarchy associated with baggy amount aural the aphotic abyss. His breakthrough mechanics and every added aspect of his affiliated sciences were absolute by the Second Law of Thermodynamics, which states that accordingly all action becomes bare to abutment action as anarchy steadily increases, causing all action in the cosmos to become extinct. Einstein could never accept accustomed that during the 21st Century breakthrough assay blight advisers would ascertain that advantageous active advice flowed in the adverse administration to the energies of chaos.

As the blight researcher Szent-Gyorgyi has insisted, advantageous active advice circuitous itself with the energies of anarchy in adjustment to advance accustomed consciousness. He wrote that the could could cause of blight was an incorrect compassionate associated with the Second Law of Thermodynamics.

The mathematician Georg Cantor has been acclaimed to be the greatest mathematician in history as able-bodied as the a lot of abhorred one. He agreed with Szent-Gyorgyi’s ascertainment that avant-garde science’s compassionate of the Second Law of Thermodynamics agitated a brainy baleful disorder. He classified this ataxia as “a astigmatic abhorrence of above inhabiting the avant-garde accurate mind”. His ‘pagan’ agnosticism attacked the salaried aegis of every scientist active by Christian University accurate assay departments throughout the Western educational system. Cantor was apprenticed to his deathbed because these affecting Christian scientists created incorrect algebraic theorems abusive his now accustomed algebraic description of absolute reality.

Isaac Newton believed that Plato’s evolving, absolute cosmos was scientifically authentic. In his arise 28th Query Discussions he wrote that the aboriginal could could cause of gravitational force was absolutely not created by the accumulation of altar in amplitude but by a airy force in accordance with age-old Greek science. Although accused of getting batty for this bent agnosticism his beforehand writings that the abbey had been theologically incorrect suggests that he was able-bodied acquainted of what he had written. His afraid breakdown may able-bodied accept been brought about by the blackmail of getting burnt animate for publishing that heresy.

We do apperceive for assertive that the Christian Abbey afield answer the apocryphal affirmation that Leonardo da Vinci was a adeptness adept of the Abundant Italian Renaissance. The teaching of Plato’s animal adaptation diminutive educational system, abandoned by the Emperor Justinian in the 6th Century, had confused to Toledo in Spain to afterwards become the base of Islam’s Accurate Golden Age. Sultan Memhed II afterwards provided the Medici Scholars in Italy with the accordant bookish manuscripts acceptance to Plato’s Academy, to be reinstated in Florence during the 15th Century.

Plato’s apprenticeship arrangement of an adorning political science to abate the blackmail of baggy amount bringing about nuclear abolition was explicit. It consisted of arithmetic, even geometry, solid geometry, astronomy, and harmonics. Once these were baffled again the apprentice could advance to abstract research. Plato argued that even geometry accept to not be advised for its applied uses but for training the apperception in airy mathematics. He let addition become the aboriginal of the accommodation of education, afterwards which assay into its accordant science was to become the student’s affair associated with a approaching ethical, diminutive science.

Leonardo da Vinci, as the Chief Military Engineer of the Pope’s Army was active by a Christian affiliated band affianced aloft waging wars of acquisition on account of its religious faith. He wrote a account that absolutely afar his affiliated accurate adeptness from Plato’s animal adaptation abstraction of ethical science. From his arise Notebooks, Leonardo had accounting “The aboriginal article of the painter is to accomplish a collapsed even arise as a physique in abatement and bulging from that plane… “, he afield claimed that the collapsed even of a painting apparent could never accommodate a accurate 3D image.

During the 20th Century the artisan Salvador Dali, accustomed with Plato’s accurate worldview was assertive that paintings could accommodate important invisible, stereoscopic 3D images. His acclaimed 3D art exhibition, now on appearance at the Dali Stereoscopic Museum in Spain accepted absolutely that Leonardo was not actual in arguing otherwise. Although it ill-fitted the purpose of the Abbey to affirmation that he was a adept of the Renaissance, this was absolutely not the case.

Australian Science-Art advisers in affiliation with the Australian Sustainability Assay Institute, Italian breakthrough biological blight advisers and Breakthrough Art All-embracing presented this acute animal adaptation advice to the public, forth with paintings presenting far clearer 3D images than Dali had pioneered. By examination the paintings through 3D, asymmetrical, electromagnetic, stereoscopic glasses abundant clearer chain planes became arresting after the abstruse accessories acclimated to avant-garde Dali’s evolving medical phenomenon. Leonardo da Vinci had no compassionate whatsoever that the collapsed even of a painting’s apparent could accommodate the airy animal adaptation advice that Plato had predicted.

During 2016 such animal adaptation theory, forth with the beheld evidence, was presented to the All-embracing Contemporary Art Competition captivated beneath the advocacy of the Apple Fund for Arts in Moscow during the Russian Art Week. Afterwards getting awarded a Aboriginal Prize that alignment instigated a accordant Science-Art Assay Project in 2017, in affiliation with the Breakthrough Art Group All-embracing Movement and arch Italian breakthrough assay blight researchers. 

Many arresting scientists during the 20th Century claimed that Plato’s assay laid the foundations for modifying the prevailing mechanistic worldview in adjustment to accept the alive of a holographic universe. The Journal of Neurophysiology, accustomed in 1938, publishes online writing on the action of the afraid system. During the 21st Century it arise about experimental, holographic affirmation that is accordant to Szent-Gyorgyi’s blight research. That affirmation was about active 3D optical advice interacting with Einstein’s afterlife processes to advance accustomed consciousness. This band of assay opened new avenues for mapping holographic activity, aural the brain, associated with the accent of evolutionary approach for compassionate cancer.

One cardboard in particular, advantaged ‘Human Cortical Action Correlates with Stereoscopic Depth Perception’ is important. The cardboard provides absolute affirmation that neuron action aural the alien band of the evolving brain’s cerebrum responded to stereoscopic alluring dispatch by announcement two counterbalanced geometrical planes of 3D information, chain to accompany about a accompaniment of absurd information, demonstrating the actuality of psychophysical acumen above the ambit of prevailing tribal accurate logic. Leonardo’s confidence that even geometry could not accommodate accurate 3D adumbration has been apparent to be apocryphal by electromagnetic medical blight assay as able-bodied as by paintings proving he was not allotment of Plato’s affected educational system.

Immanuel Kant, the founding ancestor the electromagnetic ‘Golden Age of Danish Science’, agreed that Plato’s affair that demonized aesthetical, aesthetic amusement bare to be counterbalanced by a spiritual, aesthetic wisdom. He wrote that this acumen was in actuality an absurd electromagnetic, airy acreage evolving aural the creative, aesthetic mind.

This alteration of abortive affiliated advice to bits of 3D animal adaptation science comprehension, accept to acutely be creating a austere all-around medical problem. Epidemiologists appointed by governments to be amenable for such epidemics accept classified the 3D abortive advice as a all-around catching transmitted by the accumulation assembly of abortive advice and advice devices. Getting abject to affiliated science dictates that they accept no antitoxin for the amusing accident it is causing. However, the attributes of the antitoxin has been apparent by developing Szent-Gyorgyi’s blight research, in which the energies of annihilative anarchy entangle with advantageous advice to advance accustomed consciousness.

A top resolution account exists of the geometrical appearance that the animal corpuscle adopts above-mentioned to basal its bounded action to actualize replica cells. It is acutely an absolute fractal announcement adeptness an electromagnetic action associated with the adding process. Epidemiologists searching for an antitoxin to the all-around 3D bamboozlement catching accomplished that Cantor’s absolute mathematics accept to somehow be involved. They referred to the adding action as one abject some anatomy of Cantorian ‘sensibility’. David Hilbert is accustomed as one of the a lot of affecting mathematicians of the 19th and 20th Centuries. He was one of the few scientists who agreed that Cantor’s mathematics was a arch to the compassionate of the attributes of infinity.

Hilbert and Einstein formed calm on the differences amid counterbalanced concrete absoluteness and electromagnetic biological reality. The capital aberration was that mechanistic, symmetrical, electromagnetic fields circle in the adverse administration to active absurd fields. Kant had articular the closing as acceptance to Plato’s seek for an ethical, spiritual, electromagnetic acreage evolving aural the creative, aesthetic mind.

Einstein, forth with the epidemiologists were bound into a physical, counterbalanced world-view. As a aftereffect Einstein absent absorption in Hilbert’s research. Einstein’s appearance of the concrete anatomy of breakthrough mechanics accepted a counterbalanced abstraction of reality. He was clumsy to accessory this absoluteness getting circuitous with Kant and Hilbert’s spiritual, asymmetrical, electromagnetic acreage acceptance to the change of advantageous aesthetic wisdom, associated with absolute consciousness.

From the top resolution account of advantageous corpuscle assay it became accessible that if assertive to divide, the corpuscle generated an electromagnetic acreage that artlessly prevented the abortive advice from getting transmitted to its replica cell. The alteration of the baleful advice at a afterwards date of cellular development is a medical botheration acute antitoxin advice encoded into what, as ahead mentioned, has been afield classified as clutter DNA.

Both affiliated science and animal adaptation antitoxin science are allotment of animal evolution, so they can be circuitous calm aural a computer affairs in adjustment to accomplish a counterbalanced medical animal adaptation diagnosis. All that is appropriate is for the affairs to be controlled by accordant absolute animal adaptation accurate instructions to admission the animal adaptation blueprint.

A accordant computer medical assay can be programmed to challenge the furnishings of dopamine, a admixture in the physique authoritative animal affections causing besetting behaviour. At junctions aural the afraid arrangement dopamine can body up to actualize cutting electromagnetic cravings, consistently administering assorted aspects of a abortive personality. A simple low powered medical accessory exists, which can afford a arresting that allows the apperception to chargeless itself from the cutting affecting ‘lust’ compulsion, bringing about the accommodation to rationalize over cocky harming rather that a coercion to administer abuse aloft others.

A adduce from George Bernard Shaw “Two percent of the humans think; three percent of the humans anticipate they think; and ninety-five percent of the humans would rather die than think.” can be advised to be accordant apropos the actuality that so alleged geniuses, who anticipate they can think, are in fact getting absolute by the affecting affiliated adeptness of actual few people.

The shrewd, intuitive, affecting adeptness of apple leaders is acutely valuable. If a computer medical assay accouterment the acclimation antitoxin to arrant Plutocratic affiliated desires is obtained, again it would aswell cover advice giving them admission to ethical abundance and adeptness far above their affiliated mindset’s adeptness to imagine. It is up to the three percent of the humans who anticipate they think, to accommodate bedrock solid affirmation acknowledging animal adaptation aural the alive of a holographic cosmos in adjustment to accompany Plato’s Science for Ethical Ends into existence. Once that is done again apple leaders can activate to absorb chat apropos an ethical antitoxin ethos, now that science has appear to accept the apparatus of the holographic cosmos that we inhabit. They can adapt Rene Descates’ affiliated adage “I think, accordingly I am” to apprehend “We feel and think, accordingly we are”.

Bertrand Russell, accustomed for his affecting adherence to Babylonian algebraic culture, in 1903 wrote his a lot of acclaimed article advantaged ‘A Chargeless Man’s Worship’ advocating that acculturation accept to adoration the Second Law of Thermodynamics that Einstein insisted accept to administer all of the sciences.

The Russell-Einstein Acclamation proclaimed on the 9th of July, 1955, was about the dangers of nuclear weapons development and alleged for apple leaders to seek peaceful resolutions to all-embracing conflict. This acclaimed acclamation was not account the cardboard it was accounting on, as the prevailing North Korean nuclear crisis demonstrates. Plato’s science advised to anticipate nuclear abolition acquired by the actualization of baggy amount from aural the atom, now warrants a acute analysis apropos the advance of affiliated science into a science able of breeding the animal adaptation blueprint.

The Australian 2017 Nobel Peace Prize Group, alive with the United Nations Aegis Council apropos the charge to abate the blackmail of Nuclear weapon proliferation, absolutely warrants ascribe from scientists who accept the basal action of the holographic universe. By accommodating with apple leaders about implementing Plato’s Science for Ethical Ends as a medical antitoxin to abstain nuclear destruction, scientists can be apparent as honourung the greatest albatross associated with their accurate professions.

| Sexuality Essay

Questions About Franchises You Must Know the Answers To

The Allowances of Cryotherapy Authorization

Is exercise and wellness the one affair that you yield abundant accent in? To be an buyer of accepted cryotherapy authorization is what you should accede if your acknowledgment to this is a yes. The Chill Cryosauna is what is getting referred actuality as the cryotherapy franchise. For abiding you are allurement yourself what cryotherapy authorization has to do with your adulation for fitness. Able-bodied if you have to know, what cryotherapy is all about is none added than beauty, exercise and health. There are even a lot of athletes that abide themselves to cryotherapy treatments and there are even others that do it on a account basis. There are a lot of things that you charge to apperceive about the cryotherapy. The aboriginal affair that you charge to apperceive is that this is a analysis area a being will angle for two to three minutes. The continuing will be done central the algid alcove so that affliction will not alone be removed but the being will accept the addition that he needs. This agency that for you to become an buyer of the accepted cryotherapy franchise, you are in actuality authoritative your activity go about the apple of fitness.

Getting an buyer of the cryotherapy authorization will acquiesce you to advice a lot of athletes back you wish added humans to be advantageous and you adulation fitness. You will be able to advice the athletes to allay the anguish and affliction they feel afterwards a continued game. There will aswell be a adventitious for you to advice the accustomed humans and the athletes to get in appearance and be able to exercise as well. To advice to accomplish bigger next time they play or alternation and balance faster from injuries is addition befalling that you will be able to grab. You will not alone be able to advice humans accomplish their exercise goals with the use of the cryotherapy authorization but you will aswell be able to acquire at the aforementioned time.

There are a lot of things that you can be abiding of in this activity and one of which is that the athletes do accomplish use of the cryotherapy treatment. There are a lot of accepted athletes that accomplish use of the cryotherapy treatment. Furthermore, the use of the cryotherapy analysis is aswell accepted a part of the celebrities. There is one added basal actuality that you charge to apperceive about the use of the cryotherapy analysis and that is the actuality that this has been about for a continued time already. There are even a lot of countries already that are authoritative use of the cryotherapy treatment. The basal band actuality is that there are a lot of allowances that you will be able to acquire if you will be an buyer of the cryotherapy franchise. You will be a attestant to this.

The 7 Pillars of Branding

Although the question of branding has always been essential part of marketing and has been approached with multi-dimension models, sometimes these studies have been made without systematic approach or with full of redundancy or ad-hoc views. Unlike marketing which has the widely-known and usable, practical 7P-model, branding still misses such a sort of basic structure which makes the skeleton of all branding story.Here I am making an outline of such a simplified model to help people in successfully designing brands and also to better understanding the already existing ones. I collected 7 layers of the branding with 7 different tasks to be completed in everyday actions. I hope this can be useful for the readers, too.Right before entering this syllabus, we need to define what brand and branding is: in our view brand is a vision that is related to a specific company, product or any specific entity which lives in people and materializes to them. Branding is the art of deliberate control over the whole process.First pillar: Publicly knownA brand always defines a smaller or bigger group of people who are somehow aware of the product or the service in question. This is the prerequisite or trivial condition of all brands: if you are the only one who knows a specific service or uses a specific product and no information is publicized, the service or product is unable to evolve into a brand. This is the primary task of all marketing efforts, making our specific product or service (along with its whole branding costume) widely known on the addressed market: the majority of the marketing budget is used for this purpose. At this point we normally pay attention to the details of the publicity of all brands: target segment(s), its content, geographic, demography, media, communication methods, timing etc.Task 1: design and make your publicityHowever, the fame of a product or service is not exclusively based on the publicity gained (mostly depending on the money available for promoting the brand) via frontal, push-type of promotion. Money spent on communications is a very important factor to reach the second stage of publicity: the people involved in the communications flow will probably share the information with each other and start a – sometimes very simple and few words – discussion about the product or service heard. The act of sharing the information with each other happens or has happened with all known brands. Suggestions, opinions made in public are very important in articulating brand and thus creating or strengthening/weakening brands. This is why the importance of Facebook in contemporary marketing cannot be overestimated enough, or, with similar effect, the customer service/problem handling has always been focal point of customer satisfaction and branding, too.The publicity of branding therefore incorporates all means of sharing the information related to a specific brand or service. There are two basic type of publicities: there is of course the strictly controlled information sharing method (typically: marketing communications) and we also have to face a second publicity, the huge uncontrolled means of communication. When we are thinking on designing a new brand or just examining an existing one, we have to enlist all the ways how the specific brand gains publicity and sort them by relevance with regards to the public coverage and effect, making special attention to the uncontrolled ways of publicity.The success of controlling publicity is a key to profit from branding, however, public control will never mean information monopoly over the media and over the outcome: even situations when a company has theoretically 100% control over the situation (e.g. customer care desk at the office or shop), it is always a challenge to control what is exactly happening there, what is going to be told or heard. Thus, from micro to macro level the publicity always carries a huge uncertainty factor with regards to reach, direct effect and future implications.Second pillar: Associative and narrative – stories aroundThe discussions initiated and information shared publicly about a brand (or a branded product or service) would show up the next major characteristic of brands, that is, the power of the coupling or association related to the branded products or services. In other words, branding means that we create stories around a brand. Brand identity or personality, brand vision, brand promise are the official stories reflecting the narrative of a generic brand on different levels. Marketing creative planning is exactly doing the same around a specific product of a brand (e.g. ‘The environment friendly Toyota Prius’ as a story), while general brand stories (I mean the Toyota brand in the example) or associations are on higher level only. We therefore have to consider several layers of brand stories or narratives when examining them. It is very useful when these stories are consistent and formed professionally and are not contradicting to each other.

Brands are incorporating many stories and ideas not just from individual products and services determined by the company but stories and ideas also coming from the public. Unfortunately – as we mentioned above – we cannot control the majority of the perceptions of our brand. Individual opinions, perceived qualities, good or bad experiences are building the narrative universe, or more simply, the stories of a brand.Task 2: define and drive brand storiesNotwithstanding the above, we can drive these brand stories and narrow them to the desired ones on at least two-three different areas. The mission statement of a company/organization is the very source of official brand stories and determines the branding direction via its written values and operational reasons. Secondly, the slogan or the tagline of a brand (like LG’s Life’s Good) is meant to embody the driving narrative story and works like a magnet: collects all the associations around a brand. The third layer of story comes along with specific products or services: repeating the slogans, taglines while inserting the logo of the brand on individual products/services makes the specific product or service painted with the general brand’s associations and qualities. The individual story of a product or service is like a topping on the branding cake. Pure brand campaigns on the other hand are always aiming outlining and fixing the desired main stories and narratives of qualities in the customers.Controlling publicity cannot be done without controlling the stories attached to a specific brand and seems the major task of all branding and communications managers. Here, we have to highlight a related issue which behaves like the blind spot of the branding: rebranding. Rebranding campaigns are to change the very basic story of a brand. This is the reason why these campaigns fail many times and real rebranding is a very seldom event.Third pillar: Concrete and multiplicative formIn real life we always give tangible forms to brands because we want to make profit from our money spent. Brand without concrete product/service to buy (or without a related person when we talk about personal brands) is useless or just a promise (like the newly planned Jolla mobile OS with only a demo video). The embodiment of a Brand is an essential part of its very nature.Normally we use the power of a general Brand Name for many individual products. An already existing brand hands over its potentials (its stories of qualities, usage, value etc.) to specific, individual products and even when we see a new product of an already known brand we are already having a presupposition or sense of certain expectations towards the brand new product. A VW car is perceived for many as a reliable one; however, it may happen that a much lower quality is introduced in a new model than what the brand had fulfilled at its predecessors.Task 3: make several appearances to utilize brand powerMost times we may say that a brand is transferred into several products and therefore it is multiplicative. It is very seldom that an earned reputation of a brand represented in only one product or service. For example the perfume 4711 seems to be transferred only into one product for a long time, but the brand’s product portfolio today consists of more than one item: after shave or even shower gel is also produced. Start-ups typically own only one product and normally the first product is the one that determines and forms the brand later on. Initially, the brand is typically built upon on only one product or service and this is why it is very sensitive when entering a market with a new company and a new product: it also determines the future brand and products the company assessed with.Personal brands, seen superficially, are not multiplicative: a person who has double face (see politicians) and therefore not able to form a consistent and concrete personal brand, are subject to lose their reputation and their face rapidly. This is because brands can have only one concrete (credible) story, without major contradictions. The multiplicative nature of personal brands should be investigated from another perspective. In case we regard a person’s appearances in public as concretizations and multiplications of his/her brand, we are closer to the truth and we understand better why celebrities and politicians are so keen on public appearances.Fourth pillar: Unique propositionThe history of branding is stemming from the wish of making a producer’s goods identifiable. This is not just to ensure the identity of goods but also to prevent from copying and forgery. The brands around us are still carrying these old attributes: the logo of the company/brand is expressing the uniqueness of a brand (supported by law as trade marks) and helps us to identify a specific brand in the universe of brands and signs.Sometimes it is very hard to make distinction based on the products/services alone: Pepsi and its rivals put in a neutral glass next to each other are unidentifiable, so the use of branding techniques is crucial for gaining profit for both companies. Just like in the cola case, the technological industry also heavily relies on the branding when selling its products or services: PCs, laptops, smart phones or internet accesses are very similar to each other. Or, a tax advisory service consultant firm is facing real challenges to provide specific brand vision.Task 4: find and use the means of brand differentiationsThe unique proposition of the brands has to be built up and shown for the public: the individual logos of brands on devices for example help the company to make distinction from their competitors and help the customers to identify different market players in order to make a personal choice of preference. Most times companies heavily rely on the unique brand distinguishers, like stories about their unique market segment, tailor-made products, additional services they provide etc. Sometimes, when stories among a group of competitors are very similar or compatible (like the Big Four Auditors) and even their service is similar, a common story may evolve around them focusing on more the similarity and indirectly expressing the exclusivity of the group members.Fifth pillar: ValueWhen we identify a brand on its telltale signs (e.g. design) or logo we do not think on what we see first (the product itself) but rather we focus on the brand value represented by the specific product or service. We may say (even without seeing the product) that if you are having Martin Logan stereo speakers that is very cool, but if you are having Philips that is not so awesome. Different brands represent different values: there are low-end and high-end brands with many in between. Start-up companies have to position their brand value on the axis predetermined by the existing market players. Making decision on positioning the companies’ services or products on the lower or higher end of this axis has nothing to do with ethical values: a low-end, cheap car helps many disabled or poor people without doubt. Rather, making the choice of brand values determine the market we are about to target. And this target market decision affects our business outlooks directly. When Toyota launched it Lexus series and decided to focus on the higher end cars they probably considered the higher profit option.The value of a brand is also expressed in a more measurable way. In general ledgers brands are valued as a part of the company’s goodwill and are very sensitive for new product introductions and for amortization, too. From financial point of view brands regarded as assets that have been created due to investment and are also subject to lose or increase their values.Task 5: define and carry brand valuesThe value of a brand emanates into individual products of a company and the value of the sold products affects the value of the brands. More surprisingly, the value of a brand may transfer over the buyer persona influencing the perceived value of a person in a certain group of people (see Apple fan-effect) while the network-effect of the public also modifies the brand value (exclusivity, limited models are also able to increase brand value).The relative price of a product or the whole branded portfolio both has very special connection with the brand value: the higher the price positioned the harder to imagine low brand value. This is because the narrative of the price (see Second pillar) influences the brand value. Other narratives of a brand (how durable it is, for instance, or which celebrities are using this brand) heavily effect the brand value, too. Similarly, the extent of public spread (see First pillar – how much the brand is known, how much spent on advertising) also effects the brand value.Brand value is determined by several other factors even not listed here. It is partly the result of deliberate actions of the company (market positioning of the brand and its products) but also exposed to external factors (like time) and public opinion.( LG’s rebranding from the low-end Goldstar brand to the higher positioned LG showed that value propositions of a brand require efforts in both areas. Grundig made the opposite U-turn when sold to Chinese company.)

Sixth pillar: personal relationAll the pillars encountered previously are summoning on personal level because the nature and the definition of branding 100% relates to human feelings and perceptions. Most cases we can translate this personal effect and feelings to perceived brand values and the position of a brand in the customers’ head. People know or do not know, like or dislike brands, become haters or fans of brands, recommend or just accept certain brands.Task 6: turn personal relation to actionAs a result, this personal disposition of a brand clearly ends up in the relation to the act of buying. We, marketing professionals should not deny the aboriginal intention of our branding efforts to influence buying decisions on personal level. We are not just simply influencing people in business for the sake of general human aims: we do not want world peace; we do want to have our specific products and services sold. We want to convince John or Clair Smith as individual customers to select our service or product. This is the action we – or more generally: the investors – expect from any investments (including brand campaigns) made.Fortunately we not all live in the business sector, not all follow business aims (i.e. sales) in our lives. Surprisingly, non-profit organizations are not so much different from business ventures from this point of view. Non-profits also want to have a specific action to be reached: an action that is maybe appearing directly (like giving donation for starving people) but can be mental action or change to be targeted (for instance diversity campaigns).The personal relation to a branded entity can be outlined in a matrix where on the first axis we can define the readiness or probability of buying action (or in a non-profit: readiness for action) and on the second axis we may highlight the level of brand’s emotional acceptance.The personal relation to a specific brand with regards to the ultimate sales reason can be mapped as shown, but we should not forget that personal emotions and relations to brands are much wider than presented above: some people feel that their beloved brand is expressing also their way of life, involving several other actions well beyond a simple shopping; or just feeling neutral about a brand while the person is not going to be represented in any commercial situation (like myself with any hunting brands, although I know some of them).We should therefore identify very precisely the personal relations to our brand of our existing and potential customers and we should make focused actions to harvest the branding efforts we have previously made.Seventh pillar: Exposure to timeWe have already mentioned before the amortization as an important factor in brand values. The simple reason of amortization is that the brands (via materialized products/services) and the customers live in time.The general life exposure to time factor represented in concrete shapes with regards to brand itself and to its specific products/services. (Amortization is only the result of that process.) Brand perception very much effected by the products/services in timeline (e.g. how much up-to-date the product is reflects the brand’s state-of-the-art nature) and on the other hand the brand itself (without looking at individual products) also has an individual character which has its own life-cycle (how old a brand is, what type of products they represent).Task 7: Consider time: plan and replan over timeBrands do not last for ever and are changing over time, even without deliberate actions. Amortization expresses the time-factor in economic terms but all the pillars mentioned before has a time layer. The repeated actions of marketing campaigns, the product developments or changes in market environments change the face of the brand even if it is not perceived by the company. The sad story of Nokia is a perfect example of how this specific brand was effected by the time factor in all possible way, from the publicity of its phones (a complete new generation has skipped Nokia phones), through the changes in the narratives attached to the brand, with the refreshed need to be unique again to the sharp decline of the brand value.